SMSI managed the El Jimador brand participation to reach the Hipster latino in these Latino hipster events.

El Jimador benefited from tremendous press coverage in Hispanic Media, General Market Media and from tastemaker viral coverage and

El Jimador hit the target they desired indicated in this Photo Gallery

• CHICAGO: May 5, 2005 "Cinco de Mayo" at the Congress Theatre, El Jimador received further benefits from the After party was held at the infamous Liar's Club!
• LOS ANGELES - from the sold-out 2/10/05 show at the Mayan Theatre in LA. See the crowd, feel the energy, the show!

SPONSOR POSTCARDS

Los Angeles PROGRAM

RECAP: Cinco de Mayo show in Chicago 5/5/05 - Well attended in at triple the previous audience draw - approximately 1300 with after show included.

1. 20+ media outlets parcipated in editorial or partnership coverage of the event.
2. General market and Spanish media outlets gave us love!
3. Articles will be posted here soon, so stop back!
4. Chicago Press
5. Chicago Tribune Example
6. Photo Gallery

RECAP: February 10, 2005 sold out show - in Los Angeles. Pre Promotion drove this SOLD OUT at the Mayan and here is what's happening with the press:

1. 1540, KROQ, Indie 103.1, KCRW, KXLU are all doing ticket giveaways on this sold out show - so it is well promo'd
2. LATV, Telemundo and the general market TV stations covered the show
3. Photo Gallery

PRESS Coverage- click on button